Hi! I'm Chencho
Hi! I'm Chencho
I make scalable design systems for complex organizations and startups.
My creative toolkit
Redesigning Healthcare Billing Platform for Scalability
Creating cohesive product experience across patient and provider touchpoints while increasing self-service adoption.
Redesigning Healthcare Billing Platform for Scalability
Creating cohesive product experience across patient and provider touchpoints while increasing self-service adoption.
Scalable Component System for Multi-Brand Marketing
Modular landing page framework reducing production time 47% while enabling practice-specific customization.
Scalable Component System for Multi-Brand Marketing
Modular landing page framework reducing production time 47% while enabling practice-specific customization.
Scalable Component System for Multi-Brand Marketing
Modular landing page framework reducing production time 47% while enabling practice-specific customization.
Co-Branded Campaign System with A/B Testing
Iterative landing page design and testing framework supporting multiple equipment launches.
Co-Branded Campaign System with A/B Testing
Iterative landing page design and testing framework supporting multiple equipment launches.
Brand Refresh and Digital Experience Redesign
Strategic repositioning and visual identity system spanning strategy, design, and implementation.
Brand Refresh and Digital Experience Redesign
Strategic repositioning and visual identity system spanning strategy, design, and implementation.
Brand Refresh and Digital Experience Redesign
Strategic repositioning and visual identity system spanning strategy, design, and implementation.
Brand System for Dental Business Education & Affiliates
Cohesive framework supporting seminars and affiliate brands with consistent quality.
Brand System for Dental Business Education & Affiliates
Cohesive framework supporting seminars and affiliate brands with consistent quality.
AI-Assisted Multi-Channel Brand Campaign
Accelerated mascot development through AI-generated elements refined into unified system spanning physical and digital brand touchpoints.
AI-Assisted Multi-Channel Brand Campaign
Accelerated mascot development through AI-generated elements refined into unified system spanning physical and digital brand touchpoints.
AI-Assisted Multi-Channel Brand Campaign
Accelerated mascot development through AI-generated elements refined into unified system spanning physical and digital brand touchpoints.
Component System for Healthcare Recognition Platform
UI foundation for nationwide dental platform showcasing 9,000+ providers through reusable component architecture.
Component System for Healthcare Recognition Platform
UI foundation for nationwide dental platform showcasing 9,000+ providers through reusable component architecture.
Component System for Healthcare Recognition Platform
UI foundation for nationwide dental platform showcasing 9,000+ providers through reusable component architecture.
Brand Identity for Premium Cigar Launch
Translating stoic philosophy into cohesive packaging, bands, and digital materials for premium market positioning.
Brand Identity for Premium Cigar Launch
Translating stoic philosophy into cohesive packaging, bands, and digital materials for premium market positioning.
Web designer and expert in
Branding
Branding
Branding
Branding
Branding
with over
10 years
10 years
10 years
10 years
10 years
of industry exeperience.
Expertise extends to
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
enabling me to create
both aesthetically
pleasing and technically
implementable
Experiences
Experiences
Experiences
Experiences
Experiences
Web designer and expert in
Branding
Branding
Branding
Branding
Branding
with over
10 years
10 years
10 years
10 years
10 years
of industry exeperience.
Expertise extends to
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
enabling me to create
both aesthetically
pleasing and technically
implementable
Experiences
Experiences
Experiences
Experiences
Experiences
Web designer and expert in
Branding
Branding
Branding
Branding
Branding
with over
10 years
10 years
10 years
10 years
10 years
of industry exeperience.
Expertise extends to
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
enabling me to create
both aesthetically
pleasing and technically
implementable
Experiences
Experiences
Experiences
Experiences
Experiences
"Went above and beyond, consistently!"
Ridedog
"Took our vision and made it real."
Stoic Cigars
"Easy to work with, awesome results!"
Pork Pixel
"Went above and beyond, consistently!"
Ridedog
"Took our vision and made it real."
Stoic Cigars
"Easy to work with, awesome results!"
Pork Pixel
"Went above and beyond, consistently!"
Ridedog
"Took our vision and made it real."
Stoic Cigars
"Easy to work with, awesome results!"
Pork Pixel
What I Do
Full-stack designer crafting digital experiences that transform complex ideas into intuitive, scalable systems.
Brand
Brand
Identity
Identity
Guidelines
Guidelines
Art Direction
Art Direction
Dev
Dev
UI
UI
Wireframes
Wireframes
Web
Web
Prototyping
Prototyping
Research
Research
User Personas
User Personas
Competitive Analysis
Competitive Analysis
Testing
Testing
Animation
Animation
Logos
Logos
Illustration
Illustration
Video Editing
Video Editing
Skills
Branding
Branding
Design Systems
Design Systems
UI Design
UI Design
UX Design
UX Design
Product Design
Product Design
Visual Design
Visual Design
Front-End Development
Front-End Development
Illustration
Illustration
Print Design
Print Design
Interaction Design
Interaction Design
User Testing
User Testing
Usability Testing
Usability Testing
UX Research
UX Research
Concepts
Concepts
Prototyping
Prototyping
No-Code
No-Code
+ More
+ More
+ More
Experience
Senior Designer
Senior Designer
Vyne
Vyne
Dec 2021 - Aug 2025
Dec 2021 - Aug 2025
Corporate Designer
Corporate Designer
Dental Whale
Dental Whale
Dec 2016 - Dec 2021
Dec 2016 - Dec 2021
Contract Designer
Contract Designer
Independent
Independent
Jan 2015 - Present
Jan 2015 - Present
FAQ
FAQ
What is your design process?
What tools and software do you use for design?
How do you measure the success of your designs?